Wednesday, March 4, 2015

Your information is worth.



A month ago I ran an advertisement on my Facebook page I am running for this class, just to test the waters; to see what the advertisements were all about as I try to gain experience to become a social media marketer.
The campaign worked better than I had expected. My cost was around $.53 per "like" -which is not a great terms of money to my "like" ratio. But I did not spend a lot of time crafting an advertisement and was able to reach my "like" goal within a week, so I am happy.

I learned a lot from running the advertisement. From a social media standpoint -the most interesting - as a result of the advertisement I gained 100 new fans. After discontinuing the advertisement, I lost one "like." But I also gained 1 person who has become an active participant on my page - "liking" my past two post the rest of the paid likes have not done anything.

I have not spent a lot of time analyzing the "likes," but when I do, I will definitely blog my results and more thoughts. 

Yesterday I started another ad campaign for another company’s page I am now managing. ­­­https://www.facebook.com/myskilldirect 

I can’t say I was surprised, but yet another reminder about privacy and how much Facebook knows about you. There is a reason the NASDAQ is at an all-time high lead by Facebook, Google and Apple.
Demographics included: age, gender, location and interests - based on pages you've like and even viewed. The most interesting demographic to me has been the which internet browsers you use.  

Instead of typing the rest, I will posting pictures of the options companies are using to market to you and me.


There are so many options to choices from I could upload tons of pics trying to show it all. So you may want to explore the advert page as well to see how much Facebook knows about you. 

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