A month ago I ran an advertisement on my Facebook page I am running for this class, just to test the waters; to see what the advertisements were all about as
I try to gain experience to become a social media marketer.
The campaign worked better than I had expected.
My cost was around $.53 per "like" -which is not a great terms
of money to my "like" ratio. But I did not spend a lot of time
crafting an advertisement and was able to reach my "like" goal within
a week, so I am happy.
I learned a lot from running the advertisement. From
a social media standpoint -the most interesting - as a result of the
advertisement I gained 100 new fans. After discontinuing the
advertisement, I lost one "like." But I also gained 1 person who
has become an active participant on my page - "liking" my past
two post the rest of the paid likes have not done anything.
I have not spent a lot of time analyzing the
"likes," but when I do, I will definitely blog my results and more thoughts.
Yesterday I started another ad campaign for another
company’s page I am now managing. https://www.facebook.com/myskilldirect
I can’t say I was surprised, but yet another reminder about
privacy and how much Facebook knows about you. There is a reason the NASDAQ is
at an all-time high lead by Facebook, Google and Apple.
Demographics included: age, gender, location and interests
- based on pages you've like and even viewed. The most interesting
demographic to me has been the which internet browsers you use.
Instead of typing the rest, I will posting pictures
of the options companies are using to market to you and me.
There are so many options to choices from I could upload tons of pics trying to show it all. So you may want to explore the advert page as well to see how much Facebook knows about you.
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