The post I am doing is my most viewed video on the page with the numbers coming in at
270
People Reached
46
Likes, Comments & Shares
38
Likes
8
On Post
30
On Shares
7
Comments
4
On Post
3
On Shares
1
Shares
1
On Post
0
On Shares
28
Post Clicks
13
0
Link clicks
15
Other Clicks
This is what the final ad would look like. I choose very specific wording for the ad so that I could market a precise group of people. Keeping it simple and to the point was the best idea. Louie Armstrong once said, "If you have to ask, you'll never know." I feel the same is true for my ad: If you have to ask why I write or post what I do, then I am pretty sure you are not part of my target market.
Instead of trying to find people to fit my ad, I created an ad with a specific type of person in mind; attempting to market to that one person.
As stereotypical as it is - I choose to market only to African American's. They are the dominate ethnic group listening to Gospel Saxophone.
I also moved the age audience to 25-65 since my own age group is not as interested in Jazz-Gospel music. When I discovered I could cut out a specific generation, I realized this was more applicable to my page. The people that seem to like Jazz are either old or very young, but not a lot of listeners in between - making the ability to cut out generation X helpful in marketing my music to the group of people who are more likely to like it. (This data can also be seen though research as well as on my page's like data.)
The last thing I found interesting was my ability to discriminate people based on their "likes" from other pages. Why would I do that? The reason: the other pages may not be trying to reach the same demographics as I am for this particular page, so I chose to exclude fans from a few pages because most the fans from a particular page, would not like my page anyway.
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