Facebook Advert

 Having run a few Facebook adverts for pages before I decided try promoting a post this time to see if any thing was different, I am considering running it to see how successful I am but my cheap self is winning out right now.

The post I am doing is my most viewed video on the page with the numbers coming in at

270

People Reached

46

Likes, Comments & Shares

38

Likes

8

On Post

30

On Shares

7

Comments

4

On Post

3

On Shares

1

Shares

1

On Post

0

On Shares

28

Post Clicks

13

Clicks to Play

0

Link clicks

15

Other Clicks

This is what the final ad would look like. I choose very specific wording for the ad so that I could market a precise group of people. Keeping it simple and to the point was the best idea. Louie Armstrong once said, "If you have to ask, you'll never know." I feel the same is true for my ad: If you have to ask why I write or post what I do, then I am pretty sure you are not part of my target market. 

Instead of trying to find people to fit my ad, I created an ad with a specific type of person in mind; attempting to market to that one person. 

As stereotypical as it is - I choose to market only to African American's. They are the dominate ethnic group listening to Gospel Saxophone. 

I also moved the age audience to 25-65 since my own age group is not as interested in Jazz-Gospel music. When I discovered I could cut out a specific generation, I realized this was more applicable to my page. The people that seem to like Jazz are either old or very young, but not a lot of listeners in between - making the ability to cut out generation X helpful in marketing my music to the group of people who are more likely to like it. (This data can also be seen though research as well as on my page's like data.)  

The last thing I found interesting was my ability to discriminate people based on their "likes" from other pages. Why would I do that? The reason: the other pages may not be trying to reach the same demographics as I am for this particular page, so I chose to exclude fans from a few pages because most the fans from a particular page, would not like my page anyway. 

Climate Change #Barriers

One of the most powerful resources of social media is that almost everyone is connected to the world. From the comfort of my couch I can communicate with virtually anyone. What makes social media so powerful is also its greatest weakness. Social media's ease of access  can channel people to seek out information that makes them comfortable, despite the wide variety of views given on many social media sites.

I started my research at Twitter. I searched the #’s: #climatechange, #climatechangehoax, #AlGore (poster boy for Global Warming) and various other hashtags with climate change in mind. Sadly, my fears were correct: both sides of the argument can be found "going at it" by name calling - with little to no dialog in the middle. Displaying charts and graphs of who knows what. The same platform that has sparked numerous ideological revolutions more commonly used to support a group's think and flame across the aisle. People seem to use their selected platform not to learn, but to push their own views on others.

What I found most interesting were how few people I could find that think Global Warming is a hoax or even opposed the issue, despite the numerous anti-climate change posts - which dominate my news feed. A closer look at the actual groups or the “people” sending the tweets, it becomes apparent that it is a small minority who are publicly announcing to the world: “Climate Change is a hoax!” This started my thinking about the “spiral of silence” and how most people may feel the same way about Climate Change but the more vocal minority keeps the majority quiet and less active in the fight for our planet. 

Another issue to social media advocacy: once on the internet these topics just don’t die. I recall a story about a Barbie book going viral a few months ago. The stories online would have led you to believe the book was recently published but the real publishing date was over a year before it went viral.  Once something gets placed on the internet, it just doesn't die. If a partial truth or a good lie or even an outrageous fact attracts the right gatekeepers, the information can be used and the story may be able to gain momentum - making facts from ideas that may have originally been fiction. 

One of the biggest ideas regarding the Global Warming “hoax” that people have latched onto  - like leeches - in their arguments against the cause is the record snow fall data in many parts of the country each winter. When there is an understanding of Climate Change and how the change in climates - warm as well as cold - are all important factors, we can begin to discuss how our weather affects the world. Unfortunately, the original terminology - Global Warming - is keeping most people arguing about the climate as the country and many parts of the world experience long cold winters and hotter summers. But the fact is that Global Warming has melted into Climate Change is a grave concern. Because we have created two terminologies for the same problem, and one is flawed we have created two outspoken oppositions with no solutions in sight. Global Warming has become just another argument. Are we confronting a problem or a definition?

As long as we continue to fight the terminology, we can expect to avoid finding any solutions and only running into a giant barrier. 

My Contextual Analysis will be on Netanyahu.

My Contextual Analysis will be on Netanyahu. Starting from the speech he gave a few weeks ago to congress. I will look at how social media influenced how he was perceived across many cultures and how it influenced the his election win. 

Your information is worth.

A month ago I ran an advertisement on my Facebook page I am running for this class, just to test the waters; to see what the advertisements were all about as I try to gain experience to become a social media marketer.

The campaign worked better than I had expected. My cost was around $.53 per "like" -which is not a great terms of money to my "like" ratio. But I did not spend a lot of time crafting an advertisement and was able to reach my "like" goal within a week, so I am happy.

I learned a lot from running the advertisement. From a social media standpoint -the most interesting - as a result of the advertisement I gained 100 new fans. After discontinuing the advertisement, I lost one "like." But I also gained 1 person who has become an active participant on my page - "liking" my past two post the rest of the paid likes have not done anything.

I have not spent a lot of time analyzing the "likes," but when I do, I will definitely blog my results and more thoughts. 

Yesterday I started another ad campaign for another company’s page I am now managing. ­­­https://www.facebook.com/myskilldirect 

I can’t say I was surprised, but yet another reminder about privacy and how much Facebook knows about you. There is a reason the NASDAQ is at an all-time high lead by Facebook, Google and Apple.

Demographics included: age, gender, location and interests - based on pages you've like and even viewed. The most interesting demographic to me has been the which internet browsers you use.  

Instead of typing the rest, I will posting pictures of the options companies are using to market to you and me.

There are so many options to choices from I could upload tons of pics trying to show it all. So you may want to explore the advert page as well to see how much Facebook knows about you.