Personas:
Bell is 65, retired and enjoys having people over for open houses and gatherings. She is always looking for background music to play during parties. Bell uses social media to keep up with the grandkids and to pass along political propaganda supporting her political view points.
Allen is 45, a small business owner who spends many hours at a computer doing payroll and other mundane tasks; trying to doing much of the business leg work himself as well. During the long hours sitting at his computer, Allen likes to play background music to keep him going. He is not the very active on social media but does follow a few people who have some of his same interests.
Mrs. Jay is a 24 year old school teacher. She is teaching music at an inner city school. She struggles to find composers that her students can relate too, yet provide a positive learning experience through classical level musicians. Unlike the celebrities of "pop" music - her students' preferred listening choice -she is always trying to find a composer who is cool enough to keep their attention, but keep the integrity of a classically trained musician.
Facebook description:
Short:
Self described as a Mark Camphouse on caffeine, Joshua K Laney writes music that allows people to enjoy the moment.
Long description:
Self described as a Mark Camphouse on caffeine, Joshua K Laney writes music that allows people to slow down and enjoy the moment. Joshua K's mix of classical, pop, and jazz creates an easy listening sound that's amplified by his unique and distinct style.
How I plan to engage my audience
My plans to keep my Facebook audience engaged are to give
them a feeling of control while they are on my page; asking a lot of questions
about each piece, identifying their likes and dislikes. Currently, a small
group is asking for a CD of my 30 days. If I chose to make a CD, I plan to
first ask the audience to select their favorite 15 or so pieces they feel I
should include on this first CD. I will need to revisit each piece and clean each
song up - fix some of the mistakes due to the improvisation - before producing
a CD.
I will plan to ask for creative input and allow my “fans” to
inspire the composing of a song. I may ask for a few notes, a style or an
idea/word and create a piece using their suggestions.
I wrote a piece after we talked about France verses Nigeria
in class; I am curious if the emotion I feel and placed onto the keys of the
piano will resonate the same with listeners. I may post pieces and ask questions
like: What would you title that? What emotion do you feel? If/when major events
happen I may try to write a piece than as well.
After the 30 day project is done I will upload a video of
how I did it - sitting down at the piano and demonstrating that I play whatever
comes to mind. I will explain that normally in a project of this nature, this
is done first but I never anticipated the reaction I received, making me
slightly ill prepared.
I have never done a self-promotion page before so I will try
a little of everything. If something works, I may stick to that - no need to
reinvent the wheel. Since this is a
self-promotion page a few selfies may be in order but I will not take or post the
typical selfie; instead showing me in the act of composing, with papers
everywhere, hair messed up - much like the cover photo on the page. Each selfie
will be for artistic flare rather than just a snap-shot.
Finally, I intend to also use other people’s photos on my page. I am in the process of gathering photos from photographers and will write music based on what is seen in each photograph. I have the first photographer lined up and am excited about where it will take each composition. I am sure I will want to do more of this kind of collaborating, so if you have a photo that you want set to music, let me know.
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